Percept Insight

Percept Insight is a revolutionary comprehensive SAAS offering that helps you build a better business through deep insight and actionable insights at the lowest possible cost.

For marketers, it's a tool that allows them to create disproportionate returns by being able to customize real-time actions (it can be PNs, SMS, emails) based on different user actions. For example, if a marketing team wants to send a Whatsapp notification to a group of users who have dropped out of a shopping cart, all they need to do is customize this in the tool and it will do the rest in real time itself. There are no intermediate steps involved in importing data into another tool etc. And it will all happen virtually in real time.

It also allows them to do very clear attribution of their marketing campaigns and thus have a clear view of the entire user funnel - from app install to order placement or any other north star metric.

For product managers, this tool provides effective insights into how users interact with the application. For example: it allows product managers to understand the time taken to place an order, or the time taken to navigate to a particular episode/page, or the most popular path to a goal, etc., which gives a deep understanding of effective and ineffective feature sets.

For salespeople and category managers, it enables various slices of data, both historical and real-time, using a variety of visualization techniques to zoom in and out on data sets. For example, it allows category managers to understand customer attachment to brands in a particular geography or the price sensitivity of a particular group of customers and allows different types of visualizations on top of that data.